About Me
I'm Josh Mora, aka JAMarketer. My background and my current position offer me a very unique perspective on the Sports Business and Sports Marketing Industry. For the first 17 years of my professional career, I was an award-winning Sports Anchor, Reporter, Host and Journalist in some of the biggest and best sports markets in the country. I was the main anchor and managing editor for the first successful regional sports network, which launched the boom of RSN's from the mid-90's. As sports journalism adapted to technology, I was one of the first to embrace blogging, personal branding and multi-platform distribution as necessary ingredients in successful sports media coverage.
In 2009, I discovered that technology had so revolutionized the communications industry, especially in regards to journalism, that the best of my skills and passions lent themselves more towards sports business than towards sports media. By a stroke of extremely good fortune, I had the opportunity to meet with the COO of Full Sail University at a time when Full Sail was beginning to explore the possibility of creating a degree program based in sports. In the years that have followed, we have created the very first program in the country that holistically combines the teaching of content creation, traditional and advanced media, and sports business and marketing principles and threads it throughout the educational program. We have additionally created several unique partnerships with such companies as ESPN, the Orlando Magic, ESPN Wide World of Sports, as well as many others, that allow our students unique opportunities to contribute to these organizations as a part of their course of study, and to apply their learnings immediately to real-world situations.
I'm a fan of sports -- I love the NHL playoffs, Opening Day in the Major Leagues, the Masters, the Triple Crown, and NFL Sundays. I love watching great athletes perform at the top of their game, and I love watching great plays that define crucial moments. But mostly, I love those moments that put highlights in your hair. I love the drama that builds up when some sports entity emphasizes the possible, like these:
http://www.youtube.com/watch?v=EKkcoL2kjG0
http://www.youtube.com/watch?v=U2w3HTcxwAo&feature=related
These are the moments when sports brands -- be they teams, sports, athletes, companies -- connect with fans, often for a lifetime of highs and lows, joys and sorrows, shared moments with parents and friends and children.
I think that's worth dedicating a life to.
In 2009, I discovered that technology had so revolutionized the communications industry, especially in regards to journalism, that the best of my skills and passions lent themselves more towards sports business than towards sports media. By a stroke of extremely good fortune, I had the opportunity to meet with the COO of Full Sail University at a time when Full Sail was beginning to explore the possibility of creating a degree program based in sports. In the years that have followed, we have created the very first program in the country that holistically combines the teaching of content creation, traditional and advanced media, and sports business and marketing principles and threads it throughout the educational program. We have additionally created several unique partnerships with such companies as ESPN, the Orlando Magic, ESPN Wide World of Sports, as well as many others, that allow our students unique opportunities to contribute to these organizations as a part of their course of study, and to apply their learnings immediately to real-world situations.
I'm a fan of sports -- I love the NHL playoffs, Opening Day in the Major Leagues, the Masters, the Triple Crown, and NFL Sundays. I love watching great athletes perform at the top of their game, and I love watching great plays that define crucial moments. But mostly, I love those moments that put highlights in your hair. I love the drama that builds up when some sports entity emphasizes the possible, like these:
http://www.youtube.com/watch?v=EKkcoL2kjG0
http://www.youtube.com/watch?v=U2w3HTcxwAo&feature=related
These are the moments when sports brands -- be they teams, sports, athletes, companies -- connect with fans, often for a lifetime of highs and lows, joys and sorrows, shared moments with parents and friends and children.
I think that's worth dedicating a life to.
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